The Ordinary



B224B, B2

Opening Hours

Monday - Sunday 10:00 - 22:00


The Ordinary is a brand from DECIEM. An umbrella of brands focused on advanced functional beauty. The Ordinary is an evolving collection of treatments offering familiar, effective clinical technologies positioned to raise pricing and communication integrity in skincare. The brand was created to celebrate integrity in its most humble and true form. Its offering  is pioneering, not in the familiar technologies it uses, but in its honesty and integrity. The Ordinary exists to communicate with integrity and bring to market effective, more familiar technologies at honourable prices.