Phase Eight



521A, 5F




Phase Eight was started by Patsy Seddon in Wands worth, South London. The name Phase Eight comes from a combination of P. Hayes - the maiden name of Patsy and Eight - derived from the address of our first boutique - 8 Bellevue Terrace. The strength of the Phase Eight brand is found in its originality, design-led brand offering a personal shopping experience to customers looking for beautiful and affordable casual, day, work and occasion wear. Phase Eight has over 500 stores: 300 stores in the United Kingdom (flagship store in James Street, London), within department stores including House of Fraser, Debenhams, Fenwick, John Lewis and 200 point of sales worldwide included 14 international markets across Europe, the Middle East and Australasia. The partnership with Rue Madame Fashion Group (RMFG) marks the entry of the Phase Eight brand to Hong Kong.