B206A, B2



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In 1976, the Ford twins created a unique San Francisco beauty boutique with a whimsical candy store atmosphere. The shop grew famous for delivering quick fixes for every gal's peskiest beauty dilemmas, and with a "double" dose of wackiness mixed with know-how, the twins successfully built Benefit Cosmetics into a global beauty brand. In 1997, the brand went global opening its first counter in the UK and attracting the attention of the world’s leading luxury product group, LVMH. In 1999, the brand was acquired by LVMH and was catapulted into a global beauty presence with over 4,300 counters in more than 46 countries worldwide and continue to grow. 

As the world’s leading brow authority, with over 4million brows shaped in the last year alone, Benefit Brow Bar is the one-stop brow shop that’s been turning heads and raising eyebrows since 1976. Our signature brow wax is the easiest way to make the biggest difference to your look. It shows off your eyes and flatters your best features. It’s fast, fabulous and instantly flattering.